Exactly What is a Google Penguin?
Google is always changing the way their search algorithm works. According to them, they make hundreds of changes every year.
Once in a while they do a big update, that affects millions of web pages that are currently indexed, and changes the landscape moving forward. When an update is that big, they give it an animal name like Panda, or the latest one, Penguin.
The good news is that Penguin won't affect the website I build for you, as Penguin affects what's called Off-site SEO. This conversation can be a little technical but for those who want to understand that, let me try to shed a little light on the subject.
On-site Search Engine Optimization
Onsite Search Engine Optimization (SEO) refers to the part of a search engine optimization strategy that involves the way your website is structured. In other words, the quality of the content, proper use of meta tags, image optimization and other best practices recommended by Google. These considerations, and how effectively you implement them, have a direct influence on how your site behaves in search engines.
This is the part of SEO that I focus on for my clients. I make sure your website follows all of Google's official recommendations so that any future online marketing you do is built on a solid foundation.
In case you're curious, the other part of the strategy is Offsite SEO. It has to do with activities that happen away from your website. Link building, use of social media and directory listings are examples of Offiste SEO. These are an important part of ongoing SEO, depending how competitive your industry or field is, but as my clients will tell you, many of them have had excellent, and profitable, results simply by doing on-site SEO.
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Based in Kitchener-Waterloo
Being based in Kitchener-Waterloo, Ontario, the majority of my clients live in this area including Toronto, Hamilton, Mississauga, Guelph, Cambridge, Woodstock and London.
However, as my services are delivered online, I am able to help customers from all around the world including clients in Florida, New York, New Jersey, Colorado, San Diego, Hawaii and one in Spain.